UK Toy Shop Inflating Sales with Balloons

UK Toy Shop Inflates Sales with Balloons

Located in the Wulfrun Centre in Wolverhampton, Batteries Not Included is a traditional toy shop owned by Iain Ashbourne and his wife Coco. The family business opened three years ago and offers a variety of wooden and licensed toys. Recently, the shop has been enjoying the success of a newly installed Qualatex® Balloon Boutique in their store. 

Iain and Coco first learned about Qualatex at the Spring Fair in 2014, where they met Qualatex team members and saw a balloon demonstration by Keith Stirman, CBA (Certified Balloon Artist). Balloons seemed like the perfect complement to their toys, so they began learning all they could about balloons. Coco even attended the Qualatex Fundamentals course, which showed all the important and useful skills needed to start in the balloon business. 

The shop decided to include balloons as a way to expand their services and gain a competitive advantage in their market place. Balloons were a unique offering and while they initially focused on children’s birthday parties, Iain and Coco saw an opportunity to expand to other milestones and holidays as well. 

Batteries Not Included has since grown their balloon sales and has expanded their balloon offering by adopting the Qualatex Balloon Boutique concept. The 8-foot wall of Qualatex balloons and professional balloon displays in the windows had an instant effect on sales. Balloon sales are increasing month to month, and major holidays like Valentine’s Day and Mother’s Day keep the shop busy!

Iain and Coco’s business has grown immensely, and they are taking advantage of the in-store employee training offered as part of the Qualatex retail programme. Always hungry for new opportunities, they are also planning on attending Sue Bowler’s Wedding Series course to expand and offer balloons for weddings.


For more information about the Qualatex Balloon Boutique and other retail programmes, contact Pioneer® Europe Limited at 0800 28 12 15. 

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